After decades of unjustly neglecting and ignoring this underserved demographic, the fashion industry has finally began to understand and recognize its vast importance, mainly for its own growth and success.
Many large national and international brands are starting to better address key issues like women empowerment, body type diversity, size inclusiveness, self-acceptance and body positivity which are core values that are passionately embraced by so many consumers.
Just like any other meaningful change, this strategic conceptual shift takes time and effort to be genuinely implemented.
In the past, the large retail chains maintained small and insignificant plus-size departments which were often located at the back of the typical store or buried deep in its basement floor.
In most cases, plus section styles were extremely limited, unimaginative, totally off-trend and included what many described as unattractive ‘fat-girl clothes’.
For the average large woman, shopping for on-trend and creative well-fitting clothes could quickly turn into a very frustrating experience, as many retailers choose not to offer large portions of their collections in extended sizes for a variety of reasons – or excuses.
Despite of the positive progress toward a more equal and inclusive fashion scene, most women above a size 16 still encounter great difficulties in finding a decent variety of suitable clothes in many mainstream shops.
As a result, the growing demand for quality apparel which embodies a better understanding of full-figured women’s fashion needs in terms of fit and style, led to the creation of new alternative brands, which helped filling this void in providing access to all the latest styles.
In addition, more and more popular fashion brands and influential designers are adding new plus-size versions to every new collection and even the traditional department stores are expanding their inventories in this niche, in an effort to better serve women of all sizes and body types.
The primary goal of designers in this segment is to make the customer feel comfortable, feminine, stylish and appealing and create beautiful clothes that inject glitz and glamour into the customer’s wardrobe as well as the entire dressing experience.
This can be achieved by designing outfits that match the curvy woman’s dimensions and cut for her specific shape and proportions.
These types of garments make a bold impression and help women look gorgeous, chic and fabulous in all settings: from a hot date, casual family dinner at home, another day at the office or a trip to the beach to social gatherings, exciting special occasions and formal events.
What Do Plus Size Clothing Websites Offer?
Modern plus-size fashion trends offer outfits that do not hide the larger lady’s figure, but rather display it in a more cleaver, sophisticated, aesthetic and flattering way.
As the average woman’s size steadily continues to increase, more and more high-end fashion designers are actually making larger clothing.
Niche fashion sites that cater to large and overweight women help supply the increasing demand for well-made clothes for all heights, shapes, sizes and ages.
Plus sized women can purchase countless of elegant and trendy clothing in a broad variety of colors, prints, textures and comfortable fabrics that fit curvy silhouettes.
Here are a few common examples for products that can be found in almost any major plus size apparel shopping site on the web, from casual basics, everyday staples, day-to-day work outfits and wardrobe must haves to sexy dresses and stunning evening wear:
>> Tees & Tanks
>> Shirts & Blouses
>> Denim / Jeans
>> Casual Dresses
>> Party Dresses
>> Formal Wear
>> Jackets & Blazers
>> Prom & Wedding Dresses
>> Swimwear & Bathing Suits
>> Lingerie & Intimate Apparel
Paying for Plus Size Clothes with PayPal
Many popular plus size fashion ecommerce sites in the market accept PayPal and take a variety of other payment methods such as credit cards, debit cards, wire transfers, gift cards and more.